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Is Your Funeral Home Actually Showing Up When Local Families Search?

Most funeral homes assume they’re visible on Google…


until they see what Google actually shows families in their service area.

Your Local Visibility Audit gives you a clear, unbiased picture of:

  • Where you ARE appearing

  • Where you AREN’T appearing

  • Which competitors are showing above you

  • The silent visibility gaps costing first-calls

  • What this means for the families searching today

Delivered manually in 2–3 business days. No commitments.

What You’ll See in Your Audit (Delivered in 2–3 Days)

1. Your Real Visibility Across Search & Maps
A simple breakdown showing how visible your funeral home truly is to families searching nearby.

2. Competitor Positioning
Which providers appear ahead of you — and the patterns creating those advantages.

3. The Silent Gaps Costing You First-Calls
Most funeral homes have 3–5 visibility issues they didn’t know existed.

4. Your Prioritized Action Clarity Map
Not a marketing lesson — just a clear understanding of what matters most for your online presence.

This is a diagnostic, not a sales pitch.

What Our 707-Location Study Revealed About Independent Funeral Homes

We analyzed 707 funeral home Google Business Profiles across a large U.S. state.


Despite differences in size, reputation, and years in service, three patterns appeared again and again.

These patterns explain why some funeral homes show up everywhere — and others barely appear at all.

Pattern 1 — Many Independent Funeral Homes Appear “Incomplete” Online

Across the dataset, a large number of profiles were missing elements families naturally expect to see.

When a profile appears incomplete, it’s far less likely to appear for local searches — even when the funeral home is well-established in the community.

Pattern 2 — Many Homes Aren’t Eligible for the Searches Families Perform Most

Most independent funeral homes only showed up under a single category, while top-ranking providers appeared under several.

As a result, they simply weren’t shown for many everyday searches happening in their area.

Pattern 3 — Many Profiles Look Inactive Compared to Nearby Competitors

We saw a recurring pattern of:

  • very few photos

  • little recent activity

  • minimal visible engagement

To families comparing options, these profiles look less present and less active online — even when the care provided is exceptional.

Most funeral homes don’t know which of these patterns apply to them — the audit shows you exactly where you stand.

Where Does Your Funeral Home Stand?

You shouldn’t need a long-term marketing commitment to find out whether families are actually seeing you.

This audit gives you the clarity most funeral homes never get:

  • What’s visible

  • What’s not

  • What’s causing it

  • And what matters most going forward

What This Audit Reveals in Under 48 Hours

Before:

(What most funeral homes experience today)

🫤 Unclear online presence — you don’t really know how visible you are locally.

🕵️ No insight into competitors — unclear why others appear before you.

📉 Hidden call loss — families choose another home without you ever knowing why.

🎯 Guesswork decisions — updates feel random without a clear picture.

😕 Low confidence — hard to prioritize what truly matters.

After:

(What becomes visible once your audit is complete)

📍 Your true visibility picture — where you consistently appear in local search & Maps.

🔍 Competitor clarity — simple explanations of why certain homes appear ahead of you.

⚠️ Your biggest visibility gaps — 3–5 key issues most likely costing first-calls.

🧭 A clear priority map — what to focus on first, second, and third.

✔️ Confidence in your next steps — simple, direct, practical.

Why This Matters

When you can see what’s really happening online,
you can finally fix the gaps that cost you first-calls — quickly and confidently.

Everything Included in Your Local Visibility Audit (Delivered in 2–3 Days)

MODULE 1: LOCAL VISIBILITY SCORECARD

A clear snapshot of your visibility across Google Search and Google Maps within your service area.

(Based on real Google Search & Maps data from your local area.)

MODULE 2: COMPETITOR GAP REPORT

See where nearby providers appear — and the patterns behind their visibility.

MODULE 3: “PROFIT LEAK” ANALYSIS

The silent visibility gaps most likely costing first-calls.

MODULE 4: KEYWORD OPPORTUNITY MAP

Where you’re appearing today… and where you’re not appearing yet.

BONUS #1: GOOGLE BUSINESS PROFILE CHECKLIST

A simple, practical reference for strengthening your online presence over time.

BONUS #2: $250 STRATEGY CALL CREDIT

If you decide you’d like help after reviewing your audit, this credit is available.

Everything delivered in 2–3 business days, human-reviewed — not auto-generated.

Why Is This Entire Analysis Only $27?

Because you shouldn’t have to make decisions about your online visibility based on guesswork.

Instead of offering “packages” first, we start by giving you clarity:

  • Clear data

  • Clear patterns

  • Clear priorities

  • Clear next steps

The audit stands on its own — whether you continue with us or not.

Many funeral homes discover issues worth thousands of dollars in missed calls — long before spending anything beyond the $27 audit.

Local Service Area Exclusivity

To avoid conflict of interest, we only work with one funeral home per Local Service Area.

Your area is temporarily reserved once we begin your audit.

This ensures fairness and protects your visibility.

Our Clarity Guarantee

If your audit doesn’t give you clear insight into your visibility — or you simply don’t find it valuable — we’ll refund your $27.

No questions asked.

Every Day Families Search for a Provider. Your Funeral Home Is Either Visible… or It Isn’t.

Searches like:

  • “funeral home near me”

  • “cremation service [city]”

  • “funeral director near me”

Your audit shows exactly how visible you are today — and what’s affecting that visibility.

Your Local Service Area is reserved once your audit begins.

 Frequently Asked Questions

Is this really only $27?

Yes — we use this audit to build trust before offering any long-term services.

How long does it take?

You’ll receive everything within 2–3 business days (or 48 hours if you upgrade on checkout).

What does the $250 Strategy Credit apply to?

It’s a bonus you can use toward implementation if you decide to move forward. The strategy call itself is free.

What happens after the audit?

The audit is delivered first. If you’d like help afterward, you can request support — but nothing is required.

Is this a sales call disguised as an audit?

No. Your audit is delivered first. If you want help afterward, the choice is yours.

What if I’ve tried SEO or ads before?

Perfect — your Visibility Report shows what was missed or done incorrectly.

Do I need technical skills?

No. Everything is explained clearly and in plain language.

Do you manage multiple funeral homes in the same area?

No. We only work with one funeral home per Local Service Area to protect fairness and avoid conflicts of interest.

Only $27.00 Today

Delivered in 2–3 business days.

Includes a $250 implementation credit